Wild Beer X FRAHM Jacket
WHY WILD BEER X FRAHM JACKET?
We’re doing a rather fancy competition with FRAHM Jacket.
Enter the competition HERE
Why FRAHM? It’s not just because they make amazing jackets. We have so much in common. We’re both based in Somerset. We’d be able to wave at each other if it weren’t for this massive beautiful green valley separating us!
We’re both young local businesses. We know how hard it is to build a business against all the corporate players, especially when you know you have a world-beating product.
We’re both obsessed with detail and quality. The littlest details that make the accumulated differences between average, or even good….and extraordinary. For us, it’s in every aspect of the brewing process, from the quality of and sourcing of ingredients to the transfer and ageing of our beers. For FRAHM, it’s sourcing the finest, toughest, highest performance British fabric, to the strength of the stitching on each pocket.
We’re both Wild about nature and difference. FRAHM Jackets are made to Explore Life. That’s the obvious stuff, like hiking up windy passes, to those aspects of life that still need performance. Cycling to work, sitting in the pub drinking…Yep, a Wild Beer (their blog is actually a pub! More on that in a sec).
Wild Beer and FRAHM take classics and innovate them. Classic British jacket designs with far higher performance and practicality. Classic beers with more intense and complex flavours.
More on that pub concept. Interestingly, FRAHM has an obsession with pubs. They feel pubs are central to happy people and especially happier me. Men share their problems over a drink. it’s their ‘safe space’, as, generalising, women are a bit better at sharing their issues. Men need a bit of a prod! FRAHM are interesting in helping men with all aspects of their life, including the bad stuff, so they donate £10 from even jacket to Mind, the mental health charity.
So, no, it’s not just a giveaway competition. It’s two local businesses working together as part of a community, with shared values. Which seems like a good thing.
Best of luck in the competition!